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Evidence Guide: AHCORG504 - Develop and manage a community based marketing supply chain

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCORG504 - Develop and manage a community based marketing supply chain

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate the suitability of different community marketing options for farm products

  1. Research and document non traditional selling options
  2. Identify different community marketing models applicable to the farm system
  3. Identify key input supply chain steps and stakeholders and relevant certification requirements
  4. Evaluate different options
Research and document non traditional selling options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify different community marketing models applicable to the farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key input supply chain steps and stakeholders and relevant certification requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate different options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the marketing chain processes to participate in the selected community marketing schemes

  1. Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain
  2. Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements
  3. Document traceability requirements of the marketing chain
Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document traceability requirements of the marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine appropriate community marketing strategies for farm products

  1. Identify communities that have a potential relationship with the farm system
  2. Document the characteristics and values of the identified communities
  3. Match community characteristics and values to farm system
  4. Establish and document market specifications to meet community expectations
  5. Identify and document appropriate community marketing strategies
  6. Identify and assess risks in strategy
Identify communities that have a potential relationship with the farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document the characteristics and values of the identified communities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Match community characteristics and values to farm system

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and document market specifications to meet community expectations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and document appropriate community marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess risks in strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish product marketing chain requirements to meet marketing options

  1. Map required steps in marketing chains to supply identified market
  2. Establish farm business requirements for each step in marketing chain
  3. Establish compliance requirements at each step in marketing chain
  4. Develop record keeping requirements for each step in marketing chain
Map required steps in marketing chains to supply identified market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish farm business requirements for each step in marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish compliance requirements at each step in marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop record keeping requirements for each step in marketing chain

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document a community based marketing plan

  1. Document required processes for the chosen enterprises and production systems
  2. Identify and document marketing targets
  3. Identify the key factors that differentiate product
  4. Develop and document a promotion plan
  5. Collate customer feedback and use to improve market outcomes
Document required processes for the chosen enterprises and production systems

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and document marketing targets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the key factors that differentiate product

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document a promotion plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collate customer feedback and use to improve market outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate the suitability of different community marketing options for farm products

1.1 Research and document non traditional selling options

1.2 Identify different community marketing models applicable to the farm system

1.3 Identify key input supply chain steps and stakeholders and relevant certification requirements

1.4 Evaluate different options

2. Determine the marketing chain processes to participate in the selected community marketing schemes

2.1 Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

2.2 Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

2.3 Document traceability requirements of the marketing chain

3. Determine appropriate community marketing strategies for farm products

3.1 Identify communities that have a potential relationship with the farm system

3.2 Document the characteristics and values of the identified communities

3.3 Match community characteristics and values to farm system

3.4 Establish and document market specifications to meet community expectations

3.5 Identify and document appropriate community marketing strategies

3.6 Identify and assess risks in strategy

4. Establish product marketing chain requirements to meet marketing options

4.1 Map required steps in marketing chains to supply identified market

4.2 Establish farm business requirements for each step in marketing chain

4.3 Establish compliance requirements at each step in marketing chain

4.4 Develop record keeping requirements for each step in marketing chain

5. Develop and document a community based marketing plan

5.1 Document required processes for the chosen enterprises and production systems

5.2 Identify and document marketing targets

5.3 Identify the key factors that differentiate product

5.4 Develop and document a promotion plan

5.5 Collate customer feedback and use to improve market outcomes

Required Skills and Knowledge

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate the suitability of different community marketing options for farm products

1.1 Research and document non traditional selling options

1.2 Identify different community marketing models applicable to the farm system

1.3 Identify key input supply chain steps and stakeholders and relevant certification requirements

1.4 Evaluate different options

2. Determine the marketing chain processes to participate in the selected community marketing schemes

2.1 Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

2.2 Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

2.3 Document traceability requirements of the marketing chain

3. Determine appropriate community marketing strategies for farm products

3.1 Identify communities that have a potential relationship with the farm system

3.2 Document the characteristics and values of the identified communities

3.3 Match community characteristics and values to farm system

3.4 Establish and document market specifications to meet community expectations

3.5 Identify and document appropriate community marketing strategies

3.6 Identify and assess risks in strategy

4. Establish product marketing chain requirements to meet marketing options

4.1 Map required steps in marketing chains to supply identified market

4.2 Establish farm business requirements for each step in marketing chain

4.3 Establish compliance requirements at each step in marketing chain

4.4 Develop record keeping requirements for each step in marketing chain

5. Develop and document a community based marketing plan

5.1 Document required processes for the chosen enterprises and production systems

5.2 Identify and document marketing targets

5.3 Identify the key factors that differentiate product

5.4 Develop and document a promotion plan

5.5 Collate customer feedback and use to improve market outcomes

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

research and evaluate the suitability of different community marketing options for farm products

research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

establish and document market specifications meet community expectations

establish product marketing chain to meet marketing options

establish farm business requirements for each step in the marketing chain

establish compliance requirements at each step in the marketing chain

conduct record keeping requirements for each step in the marketing chain

develop and document a community based marketing plan

develop and document a promotion plan

collate customer feedback and use to improve market outcomes

The candidate must demonstrate knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to work health and safety

organic certification systems and standards

rural produce marketing and presentation

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

Range Statement